The Sonjanatalia costume collection consist of 3 different, custom made outfits. The collection follows the evolution from a rose, where it evolves from a bud into a blooming flower. The costume collection is based on the idea of a woman learning to love herself and letting go of the things that hurt her.

The Sonjanatalia costume collection differentiates itself through the implementation of technology: The digitally printed fabrics light up with the help of subtly integrated led lights, which are sewn into the pieces.

The Rose T. is one of Sonjanatalias first clothing pieces. The Rose T was made in white for women and black for men. The T has a embroidered rose on the shoulder.

Photos by Sonja Cowley and Mari Waegelein

Inspired by the colour Yellow.

Sonjanatalia track suit. The pants and shirt are made to wear together or separately. They are made by hand, out of 100%silk.

The Flower Power collection featured an all-over-print and consisted of a unisex hoodie, trousers and T-Shirt. This is a Sonjanatalia exclusive design, where all pieces were hand made in Finland and released at the Sonjanatalia launch event.

Photos by Sonja Cowley and Henri Juvonen

I named the garments Perttu, because of the Finnish Artist (model in the pictures) inspired me with his style and relaxed attitude. Perttu used the outfit in his music video “Old Stones”.

As stationary points of sale lose popularity and pop-up stores and fashion events gain momentum, the lack of stationary fitting rooms have become a problem for potential customers. The wearable fittingroom could be a possible solution, where customers can change their clothing on the go.

The use cases are not only limited for commercial businesses, the fittingroom can also be used on a day-to-day basis for changing into a swimming suit at the beach or hopping into sports apparell at the outdoor gym.

The wearable fitting room can be packed into a small space and it is light to carry. The fabric can be custom made for branding purposes.