Painting.

My family summer cottage is located next to the Kymijoki river. It is a strong river. The river has given me a lot: it taught me to swim and dive, to row a boat and about stones and shells. The most importantly Kymijoki has given me happy childhood memories with my family.

Painting is done with Quash -paints and animated with gif.

The Sonjanatalia costume collection consist of 3 different, custom made outfits. The collection follows the evolution from a rose, where it evolves from a bud into a blooming flower. The costume collection is based on the idea of a woman learning to love herself and letting go of the things that hurt her.

The Sonjanatalia costume collection differentiates itself through the implementation of technology: The digitally printed fabrics light up with the help of subtly integrated led lights, which are sewn into the pieces.

Sonjanatalia is Sonja Cowley’s clothing brand that products high quality hand made clothes. Sonjanatalia world is full of flirt, feminine power and love.

The Rose T. is one of Sonjanatalias first clothing pieces. The Rose T was made in white for women and black for men. The T has a embroidered rose on the shoulder.

Photos by Sonja Cowley and Mari Waegelein

Attention Needed is a concept streetwear brand. 

The concept is based on simple pieces including hoodies, tops, coats and dresses all including messages from and for the youth while also taking jabs at the social media culture.

The subtle implementation of technology extend the focus of street credibility to a superior comfort with integrated heating wests and pocket warmers. 

The pieces are unisex and the collection gets its inspiration from the streets of Punavuori, Helsinki. Moodboard photos by Sonja Cowley 

Inspired by the colour Yellow.

Sonjanatalia track suit. The pants and shirt are made to wear together or separately. They are made by hand, out of 100%silk.

The Flower Power collection featured an all-over-print and consisted of a unisex hoodie, trousers and T-Shirt. This is a Sonjanatalia exclusive design, where all pieces were hand made in Finland and released at the Sonjanatalia launch event.

Photos by Sonja Cowley and Henri Juvonen

FauxPas is a streetwear collection about the “miss step”. Purple is the concept colour.

Moodboard photos from Instagram

Painting

Painted with Quash and Acryl.

I named the garments Perttu, because of the Finnish Artist (model in the pictures) inspired me with his style and relaxed attitude. Perttu used the outfit in his music video “Old Stones”.

The T-shirt is made out of two different fabrics. Cotton-elastane & silk. The pants are made out of the same silk that is used on the T. My inspiration for the outfit came from the fabrics i found. I wanted to play with the colors and fabrics. The cotton stripe in the front and on the back made the t-shirt more elastic and wearable.

As stationary points of sale lose popularity and pop-up stores and fashion events gain momentum, the lack of stationary fitting rooms have become a problem for potential customers. The wearable fittingroom could be a possible solution, where customers can change their clothing on the go.

The use cases are not only limited for commercial businesses, the fittingroom can also be used on a day-to-day basis for changing into a swimming suit at the beach or hopping into sports apparell at the outdoor gym.

The wearable fitting room can be packed into a small space and it is light to carry. The fabric can be custom made for branding purposes.