Use of Storytelling for evaluation

  • Stories can be a tool for designers: Filtering, Exploratory play

  • Storytelling is used as a prototyping method

  • Stories create sympathy, value, and meaning: Iterative behavioural prototyping

  • Stories can help us imagine and come up with alternative outcomes: Speculative designer

  • Storytelling is a great tool for teams where the participants come from different fields to understand one another and have the same goal in mind.

Storytelling, texts I read:

I read a paper written by James Auger in 2012 called “Demo or die: Overcoming oddness through aesthetic experience”. In Why Robot? Speculative Design, the domestication of technology and the considered future.

This was his PhD Thesis from RCA, London. Auger has conduct research at Media Lab Europe. He speaks a lot about speculative design.

I also read a paper written by Kim, J., Lund, A. & Dombrowski in 2010 called “Mobilizing Attention: Storytelling for Innovation”. In Interactions.

A couple of new terms that I found interesting in these texts:

Filtering = where/how the stories no longer help to bring the message forward, works as a guide for ruling out some alternatives.

Exploratory play. = Meaning playing while designing. Stories are often used and can help in the invention of new experiences, new features, and new products.

Speculative designer = re-imagining how the world might have evolved under some other alternative circumstances. (like scenarios) By choosing a well-understood issue or theme in everyday life, and finding a relevant or connected historical moment that could have shaped the course of today’s technological products, and create a very thought-provoking alternative present. This specific technique offers the designer a rich narrative potential for reimagining and critiquing technological developments and contemporary products.

Physical survival vs emotive survival

Iterative behavioral prototyping = examining notions of object obsolescence, value, and meaning.

Questions that came to my mind from reading these texts:

How can I separate storytelling as a design method from marketing?

Can a proof of concept or a prototype be a storyboard? My own answer is yes. A story can be a prototype. It can be a written story, a film, audio, or just a story that we tell each other.

Stories are embedded with values. How to make a story for a product that represents the values that I want to give out, because everybody reads the story from their own perspective.

Picture from :

How does Storytelling affect my design practice? What applications could I use in my design practice?

I think that I will use storytelling a lot in my design practice since it really is a good way to prototype and also to understand the end goal. Storytelling is also an effective mechanism to align the interests of people from different disciplines. I want to work in a team in the future and have already noticed how a story that everyone agrees on helps us with our design process. I want to try to avoid cliches and stereotypical storytelling, to make a difference between designing and marketing.

"Stories are low-cost, high-impact ways to present information to groups regardless of their orientation, technical background, or available resources. Stories connect designers, users, and technology. "

I think reading the texts written above helped me to realize many ways that I can benefit from storytelling in a non marketing way. I used to think that storytelling is mainly used to sell and promote products and services for customers, but this really opened my eyes for alternative ways. So said, my next goal is to try to make an atmospheric movie as a proof of concept for a project.

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