Smart cycling - wearable design

The user goup for our smart cycling project is a Recrational Cyclist:
Our client is a recreational cyclist (rides for fun, fitness and adventure) (regular day-to-day cycling). The client is interested in fashion and in their looks.
They doesn’t want to wear sports gear all day long (in work situations / school / when
strolling in the city ect.) The client doesn’t have a place to change clothes after cycling and therefore needs cycling clothing that are suitable for work situations / school / shopping / meeting new people ect. We designed “Ready to Wear” fashionable day-to-day clothes, that are suitable for riding bicycles. The clothes have all the features of smart sports clothes, without looking like sports clothes.

Minna Cheung

Sonja Cowley
Helmi Hagelin